1. Information We Collect and How We Use It
We collect personal information when you voluntarily submit information to us when using our Service. This can include information you provide to us when you register for an account, make a purchase, post a review, send us messages, subscribe to our mailing lists, newsletters or other forms of marketing communications, respond to a survey, submit a contact form, click an ad, redeem a promotion or use some other feature of our Service.
We collect certain information automatically when you use the Service, such as information about the pages you look at on our Service, the actions you take on our website or the device you use to access our service.
We may also collect information about you from third parties.
- Contact and profile information
- Comments, chat and opinions
- Payment and transaction information
- Location information
- Information provided by social networks
- Information provided by third parties
- Information about fraudulent or criminal activity related to your account
2. Information Automatically Collected Through Cookies and Other Tracking Technology
When you use our Service, visit our office, read our emails, or otherwise engage with us through a computer or mobile device, we and our third-party partners, automatically collect information about how you access and use the Service and information about the device you use to access the Service.We use this information to enhance and personalize your user experience, to monitor and improve our websites and services, and for other internal purposes.
We typically collect this information through a variety of tracking technologies, including cookies, embedded scripts, and location-identifying technologies.
Information we collect automatically about you may be combined with other personal information we collect directly.
3. Third Party Data Collection and Interest Based Advertising
3.1 Interest Based Advertising
We participate in interest-based advertising and use of third party advertising companies to serve you targeted advertisements based on your browsing history. We permit third party online advertising networks, social media companies and other third-party services, to collect, information about your use of our websites and mobile apps over time so that they may play or display ads on our Service, on other websites, apps or services you may use, and on other devices you may have. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies, which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the site and other information. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. See “Your Choices and Control Over Your Information”, below, to learn more about how you may control interest-based advertising.
Our Service may include social media features, such as the Facebook Like button, LinkedIn, Instagram or other widgets. These social media companies may recognize you and collect information about your visit to our Service, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.
We display targeted advertising to you through social media platforms, such as Facebook and Instagram. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our Service while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. These advertisements are governed by the privacy policies of those social media companies that provide them.
3.2 Cross Device Linking
We, or our third-party partners, may link your various devices so that content you see on one device can result in relevant advertising on another device. We do this by collecting information about each device you use when you are logged in to our Service. We may also work with third party partners who employ tracking technologies, or the application of statistical modeling tools, to determine if two or more devices are linked to a single user or household. We may share a common account identifier (such as an email address or user ID) with third party advertising partners to help recognize you across devices. We, and our partners, can use this cross-device linkage to serve interest-based advertising and other personalized content to you across your devices, to perform analytics and to measure the performance of our advertising campaigns.
3.3 Third Party Partners
The following is a sample of the third-party service partners we work with to provide cross-device linking and advertising services. We will strive to update this list if or when we work with new partners which offer you a choice about the collection of your information, but as partners change and new technologies become available, this list is likely to change over time and may not always reflect our current partners.
3.4 Google Analytics and Advertising
We use Google Analytics and Google AdWords to recognize you and link the devices you use when you visit our site or Service on your browser or mobile device, login to your account on our Service, or otherwise engage with us. We share a unique identifier, like a user ID or hashed email address, with Google Analytics to facilitate the service. Google Analytics allows us to better understand how our users interact with our Service and to tailor our advertisements and content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s site “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here https://tools.google.com/dlpage/gaoptout/.
We may also utilize certain forms of display advertising and other advanced features through Google AdWords, such as Remarketing with Google Analytics, and Google Analytics Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Google AdWords advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by vising NAI’s online resources at http://www.networkadvertising.org/choices.
3.5 User Experience Information
On some of our websites or services, we use third party tools to monitor user experience information. These tools automatically collect usage information, including mouse clicks and movements, page scrolling and any text keyed into website forms. The information collected does not include passwords, payment details, or other sensitive personal data. We use this information for site analytics, optimization and to improve website usability. We do not permit this information to be shared with or used by third parties for their own purposes.
4. How We Share Your Information
We may share your personal information in the instances described below. For further information on your choices regarding your information, see the “Control Over Your Information” section below.
We may share your personal information with the following parties:
4.1 Third Parties at Your Request
You may choose to share your activities on Ultimation with your friends through email, text or on various social media networks.
4.2 Select Third Parties
Third parties, so that they can provide you with information and marketing messages about products or services that may interest you. To opt-out of our sharing your personal information with such companies, see “Your Choices and Control Over Your Information”, below.
4.3 Service Providers and Advisors
Third party vendors and other service providers that perform services for us, on our behalf, which may include identifying and serving targeted advertisements, providing mailing or email services, tax and accounting services, product fulfillment, payments processing, data enhancement services, fraud prevention, web hosting, or providing analytic services.
4.4 The Public
When you provide feedback or post user content on our site. For example, if you post a product review on our website or a comment on our social media sites, your information, such as your first name, last initial, state of residence, and your comments, may be displayed on our website or on our social media pages.
4.5 Law Enforcement, Regulators and Other Parties for Legal Reasons
We may also share information with others in an aggregated or otherwise anonymized form that does not reasonably identify you directly as an individual.
5. Your Choices and Control Over Your Information
5.1 Profile and Data Sharing Settings
You may update your profile information, such as your user name, address, or billing information, and may change some of your data sharing preferences on your Account Page.
5.2 How to Control Your Email Preferences
You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications. We make every effort to promptly process all unsubscribe requests. You may not opt out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security n