Ultimation Adds Private Label Partnerships to its Business Portfolio

Ultimation is expanding its distribution network to include private-label partnerships for its quick-ship material handling product line. The move is part of a long-term strategy to expand in e-commerce, innovate for its mainstay automotive customers and develop new products that provide greater material handling efficiency across multiple industries.

Private labels are gaining a foothold in the wholesale trade, with some experts predicting it will be a major trend in B2B distribution. The practice allows retailers across a range of industries to sell products that have been manufactured by third-party vendors under their own brand names. Private label sales increased by $1.9 billion in 2021, with store brands now accounting for $199 billion worth of sales across all major retail channels.

“Private label partnerships allow retailers to enhance their own brands with quality products from trusted suppliers,” said Richard Canny, president of Ultimation. “They also give suppliers additional penetration into markets they might not otherwise have been able to access.”

Ultimation is no stranger to innovation. In 2016, the company launched a line of “quick ship” products for sale through their own online store as well as on Amazon. E-commerce now makes up nearly 50% of Ultimation’s business. Expansion into additive manufacturing (also known as 3D printing) for some tooling and fixtures gives Ultimation more creative freedom to design parts in-house and allows the company to create prototypes for customers in hours rather than weeks. New product lines such as warehouse robots, Qimarox lifters and Portec conveyors help customers transform their facilities into fully integrated warehouses.

Ultimation was recognized in 2020 and 2022 as one of Inc. 5000’s fastest growing private companies in America. The company was also named a 2022 Michigan 50 Companies to Watch by Michigan Celebrates Small Business.

“We’re always looking to improve as that’s how we continue to grow,” said Canny.

How We Helped: Stories from our Customers

Some of the best ideas for using Ultimation conveyor products come from our customers. This is especially true when it comes to carpentry. Here are three examples of how some of our in-stock, quick-ship solutions are making the woodworking process easier and more efficient:

Two Widths, Two Ways With Lightweight Gravity Conveyors

Positioning long or oversized boards for a table saw is no problem with Ultimation’s Light-Duty Gravity Conveyors. The five-foot length and 24” width provide versatility and stability when paired with the appropriate supporting legs. Galvanized steel rollers can move up to 360 pounds when the conveyor frame is fully supported. A 12-inch width is also available for capacities up to 900 pounds.

Table Saw Conveyor System

“Perfect for table saw conveyor system,” writes one customer. “They’re wide, roll very easily, are lightweight, and high quality.” Another says: “Great help in feeding my table saw. Great value for the money. Would rate 10 stars if I could! 5 for the conveyors and 5 for Ultimation’s outstanding customer service!”

Table Saw Conveyor System Customer

Rollers keep projects…well, rolling

What’s better than one 10″ long roller and bracket? Two! One customer took advantage of a two-pack of rollers and brackets to create a homemade outfeed roller for a table saw. Roller brackets are available in two length configurations: 10″ between frame and 16″ between the frame. Their durable, 100-pound capacity makes them ideal for a variety of projects.

Table Saw Roller and Bracket 2-Pack

“Great for a space-limited workshop,” says the customer. 

Table Saw Roller and Bracket Two Pack

 

For more solutions, visit Ultimation’s online store.