Ultimation Industries Introduces New Line of Chain-Driven Live Roller Conveyors for Heavy-duty Applications

Online ordering capability and shorter lead times provide manufacturers, distributors and others with more flexibility

ROSEVILLE, Mich. (Oct. 26, 2023) – Ultimation, an MCE company, is adding a line of heavy-duty chain-driven live roller (CDLR) conveyors to its growing Online Store portfolio. Ultimation is the leading direct-to-consumer conveyor manufacturer, specializing in solving productivity challenges with fast-to-deploy solutions for a broad range of end-markets, including energy, automotive, logistics and vertical farming.

“Heavy-duty material handling solutions such as CDLRs typically require specialized engineering expertise to configure and long lead times for delivery,” said Kali Wahrman, general manager for Ultimation. “Our new quick-ship CDLR offering makes nearly a dozen of the most popular and versatile configurations accessible through on-line ordering with faster delivery times.”

Chain driven live roller conveyor systems are rugged, durable conveyors that are suited to many items that wouldn’t typically be conveyed on a roller conveyor such as pallets, racks, or industrial containers. The sprocketed rollers and roll-to-roll chain system provide power to drive the product forward. Multiple lengths and configurations make the CDLR a versatile conveyor that can be used in a variety of industrial and commercial environments, including warehouses, automotive plants and distribution centers. The chain design is also suitable for oily conditions or for moving product through high temperature zones, such as ovens, which can’t be serviced by other types of conveyors.

CDLR Conveyor 5'L with 6" Centers and Jackbolt Supports

Ultimation’s new line of quick-ship CDLR conveyors include standardized straight sections. The powder-coated structural steel channel frames come in a 44-inch effective width and five-foot overall length with a 6,000-pound maximum drive capacity and 980-pound maximum capacity per foot. Ultimation’s CDLRs include jack bolt adjustable conveyor supports that measure 30” high and a ½ horsepower totally enclosed, fan cooled (TEFC) electric motor.

Wahrman said CDLRs available through Ultimation’s on-line store have reduced delivery lead times of as much as 50 percent, with delivery in 4-5 weeks versus eight or more.

For more information about Ultimation Industries’ quick-ship conveyor solutions, visit https://www.ultimationinc.com.

Problem Solvers: “How do we add temporary seasonal material handling capacity fast?”

With the holiday season and Amazon’s Prime Big Deal Days right around the corner, Ultimation customers are looking for ways to quickly add material handling capacity, without breaking the budget.

The answer? Flexible and expandable conveyors.

“Today’s modern warehouses need to be versatile and adaptable,” said Alec Fitzgerald, Digital Marketing Specialist for Ultimation. “Flexible conveyors are a cost-effective solution for 3PLs, assembly, packaging, shipping, or receiving that experience a high seasonal volume.”

Here’s how flexible and expandable conveyors work:

  • Fully expanded, flexible conveyors can provide up to 15 feet of conveyor capacity.
  • When not in use, the compressed width of 18″ and length of 3 feet is small enough to store under pallet racks or just about anywhere.
  • The conveyor legs can be adjusted for heights from 28 – 40 inches, creating the incline needed to move products efficiently.
  • Set-up takes only a few minutes. The conveyor’s large legs and smooth rolling casters make it easy for one person to move without having to use a lift truck.
  • Curve the conveyors to create the exact path needed. This is beneficial for long distances that may have obstacles along the way or a very specific route to move your product.
  • Flexible roller conveyors are great for odd-shaped items like bags or low grade cartons.

Prices start at $665 for the 2- to 8-foot length. Visit the Online Store for full specifications, including weight capacity and pricing.

“Flexible conveyors are a much less expensive investment that can be set up quickly during high volume months,” said Alec. “These compact and portable conveyors could be a better solution for your company, rather than a permanent conveying system that would take up space you need.”

Ultimation Industries Expands Line of Quick-Ship Material Handling Product Offerings

Nearly 100 new products give small- and medium-sized manufacturers, distributors and others more customization options

ROSEVILLE, Mich. (Sept. 19th, 2023) – Ultimation Industries’ quick-ship product line is expanding, with more than 100 new items added in the last year alone. Ultimation, an MCE company, is the leading direct-to-consumer conveyor manufacturer, specializing in solving productivity challenges with fast-to-deploy solutions for a broad range of end-markets, including energy, automotive, logistics and vertical farming.


“Our customers’ businesses are evolving with the rapid growth of e-commerce and shifts in consumer demand,” said Kali Cresent, general manager for Ultimation. “We expanded our line of conveyors and accessories to help them meet these challenges and give them the flexibility and productivity enhancements they need to grow.”


Ultimation’s online stores now carry nearly 400 SKUs, ranging from light-, medium- and heavy-duty gravity conveyors to motor-driven roller conveyors, beam trolleys, expandable conveyors, replacement parts and more. Among the new offerings for quick-ship orders are:


  • More lengths and widths of gravity conveyors. With an expanded offering of lengths and widths, customers can get near-custom sizes at off-the-shelf pricing when purchasing gravity conveyors. Choose from 3-, 5-, or 10-foot sections for most roller conveyors. Longer spans such as 10-foot sections are also available and may need a center support.
  • Curved motor-driven roller (MDR) conveyor segments. Curved conveyor sections have always been available for Ultimation’s custom-built material handling projects, but the introduction of curved MDR conveyors in the quick-ship line affordably brings this technology to small- and medium-sized businesses. Curved sections allow manufacturers and distributors to create a full-loop system or configure conveyors around warehouse obstacles or other equipment.
  • Flexible and expandable conveyors with longer lengths. Flexible conveyors can expand when needed, and contract for storage. These conveyors are a simple solution for moving products more efficiently and set-up only takes a few minutes. Ultimation now offers expandable conveyors that reach up to 15 feet in length when fully extended.
  • New poly coated roller options. Conveyor roller covers have many applications, from light manufacturing to heavy duty conveyor systems, and come in a variety of materials and textures such as soft urethane, vinyl and hard plastic. They are used for reducing noise levels, cushioning products, providing traction, reducing scratches and marks, and moving products down the line when the rollers have come to a stop. Roller cover material can be purchased in 5-foot sections so customers can cut them to the desired length prior to installation. Roller covers can also be pre-cut to the required length for various conveyor roller sizes, and many of Ultimation’s gravity conveyors can be purchased with pre-installed roller covers.

Roller Conveyor with Covers and Legs 24"W x 5'L

The new products are the result of Ultimation’s focus on staying close to their customers and providing solutions to their material handling needs.

“We answer every phone call with a live sales associate and get back to every enquiry within 24 hours,” said Cresent. “Every contact is an opportunity to learn how to be more customer centric.”


For more information about Ultimation Industries’ quick-ship conveyor solutions, visit https://www.ultimationinc.com.

Thank you, Jackie!

Jackie Canny has been CEO of Ultimation Industries since 2011, with a clear mission to grow the company to become “the Ultimate in Automation.” It’s been an impressive 12-year journey from supplying tire and wheel machinery to the automotive industry to becoming the leading direct-to-consumer conveyor manufacturer.

With the recent announcement that Ultimation will join Motion & Control Enterprises (MCE) family of companies and Jackie will retire, she has much to be proud of in her mission to expand into new markets through e-commerce while continuing to innovate for mainstay automotive customers.

Thank you, Jackie!

For example, Ultimation began experimenting with online sales in 2016, launching a range of “quick ship” products for sale online. Today, e-commerce makes up nearly 50% of Ultimation’s business. The company recently opened a new fulfillment center in Sterling Heights, Michigan to handle the growth.

Other significant achievements include:

  • Launching innovative conveyors for sequenced tire and wheel assemblies for automotive customers.
  • Diversifying into indoor vertical farming overhead conveyors and food safe grade systems.
  • Expanding the product line to include Autonomous Mobile Robot (AMR) or warehouse robots.
  • Using additive manufacturing, also known as 3D printing, for on-site capability for parts prototyping.

In 2020 and 2022, Ultimation was recognized as one of Inc. 5000’s fastest growing private companies in America. The company was also named a 2022 Michigan 50 Companies to Watch by Michigan Celebrates Small Business.


“It’s incredible to reflect on our journey from a scrappy turnaround to a thriving enterprise,” said Richard Canny, who will transition to president of Ultimation, an MCE company. “Jackie’s unwavering vision and support fueled our progress, transforming our dream into a reality far beyond our expectations. It’s been an unforgettable ride.”


Thank you, Jackie!

Ultimation Industries Joins Motion & Control Enterprises Family of Companies


We’re proud to announce that Ultimation is now part of the Motion & Control Enterprises (MCE) family! MCE is a supplier of technical fluid power, automation, flow control, compressed air products, service, and repair solutions, serving more than 25,000 OEM and end-user customers from 41 facilities located in 13 states.

“The transition to MCE allows Ultimation to continue its mission to be the ultimate in automation by providing customers with greater access to quality material handling solutions,” said Jackie Canny, retiring CEO of Ultimation.

What’s not changing is the Ultimation name, or its commitment to customers.

“We plan to continue to offer our full range of products under the Ultimation brand following the transition, with the same quality products customers expect,” said Richard Canny, who will serve as president of the Ultimation division of MCE.

He added that the company’s service and support teams remain ready to solve productivity challenges for customers and Ultimation’s quick-ship solutions will continue to be offered through the on-line storefronts.

“We are excited to welcome Ultimation’s talented associates to the MCE family,” said Charles Hale, Chairman & CEO of MCE. “Ultimation enhances our engineered solutions capability, provides an enhanced offering for the growing material handling market and allows us to significantly expand our e-commerce capabilities.”

For more information, visit https://mceautomation.com/about/news/acquisition-announcement-ultimation-industries/.